3: LeadScoring

Activate tracking on Mailchimp campaigns

When you need to send newsletters from Mailchimp, be sure to insert our tracking code on all links so we can track leads on the website. How to add tracking code to a link.  Link: www.leadscoreapp.dk Add parameter: ?__lsk=*|LEAD_KEY|* Final link: www.leadscoreapp.dk?__lsk=*|LEAD_KEY|* Hint: It’s a quick process to add a parameter to all links using Mailchimps Link checker […]

What is Lead tracking

Your website visitors leave digital footprints when they interact with your website. Footprints that reveal something about the individual visitors’ interests in your company and products. This means that with every click your website visitors make on your website, they tell you where their biggest buying motivation lies, and it can help you send targeted […]

CRM

We believe that every click on your website is a buying signal. Fastbase LeadScore is therefore a new approach to CRM, where we put customer engagement data at the center of processing your leads and customers. Danish demo/video – we are working on an English version. Key features for CRM • Track all interactions that […]

What are Prospects

See companies that visit your website and fill your sales funnel with qualified leads. ‘Prospects’ give you the full overview of which companies are visiting your website. Now you can be more proactive in your sales and marketing, and gain more knowledge and insight about your potential customers. We enrich the website’s visitor statistics with […]

Email Automation

Automatic email marketing with our core tools of lead scoring, lead tracking, and marketing automation gives you an overview of what your leads want and when they want it. The result is satisfied and loyal customers who trust your company and who experience relevant and personalized marketing. Danish demo video – we are working on […]

What are Customer Journey Stages

Customers expect streamlined, personal, and relevant experiences online across channels. If the company does not manage to create it, then the chance of winning the customer is minimal. That’s why we need to put the customer in the center in online marketing – and you do this with the digital customer journey. What is a […]

Closing Your LeadScoring Account

You can cancel your subscription to LeadScoring at any time. It just needs to happen no later than 30 days before the next subscription period. It is not possible to refund the remaining periods.  When your subscription is terminated, you still have access to the account and all data until the subscription period expires. When […]

How to be GDPR compliant

This support article is intended as a help and a guideline. This article should not be equated with legal advice. Fastbase LeadScoring is a data processor As Fastbase LeadScoring is driven by data collection, it is important to comply with the law and regulations. A data processor agreement with us is required. You will find […]

Lead scoring for Mailchimp

Your website visitors leave digital footprints when they interact with your website. Footprints that reveal something about the individual visitors’ interests in your company and products. This means that with every click your website visitors make on your website, they tell you where their biggest buying motivation lies, and it can help you communicate targeted […]

What is a Profile Score?

When the lead visits your website, points are earned on the various profiles depending on the type of product being looked at. This allows you to market personally to each lead, based on their website behavior. Your communication will be much stronger, and far more relevant to the recipient. By collecting data about each lead’s […]

Identify your website visitors and get more interaction details. Enhance Google Analytics with the WebLeads 6.0 tracking script.
Get started