When you need to send newsletters from Mailchimp, be sure to insert our tracking code on all links so we can track leads on the website.
How to add tracking code to a link.
Add parameter: ?__lsk=*|LEAD_KEY|*
Final link: www.leadscoreapp.dk?__lsk=*|LEAD_KEY|*
Hint: It’s a quick process to add a parameter to all links using Mailchimps Link checker tool. See how it’s done in this video
Note, that tracking does not work on test campaigns
Remember to make a test for yourself to confirm that tracking is works.
It has to be a real campaign to test tracking. You can create a segment with a few recipients, that you use for testing.
If tracking is not working, please check:
- Tracking code on website.
- Synchronization with Mailchimp (See subscribed, create LeadScoreApp)
- Set tracking on links in newsletters – remember to test (See tracking on subscribes in Fasebase LeadScoring)
If in doubt, please contact us at firstname.lastname@example.org
What is LSK / [LEAD_KEY]?
LeadKey is an ID assigned to all recipients of the newsletter when synchronization is enabled with LeadScoreApp.
You can test whether synchronization is successful by looking at your list in MailChimp and see that there are values in the field on all recipients. It is easy to look at the overview of all recipients.
It is thus a unique key for each recipient, and with this string the key is merged into the link so we can see who is visiting the site.
How Synchronization with MailChimp works
On each lead, we specify whether they should be synced to MailChimp. (It will enable synchronization)
You can activate / remove this on each lead when correcting master information.
The synchronization with Mailchimp works 2 ways:
1: Creates leads in Mailchimp, then they are also created in LeadscoreApp.
2: If you create leads in LeadScoreApp, they are also created in Mailchimp
Therefore, be very careful when changing lists – it will add all leads to the new list.
Best practice is to only have a list of newsletter subscribers, and that’s the list you sync with.
Do you need more lists for e.g. different countries, then create multiple accounts in Fastbase LeadScoring so that each list in Mailchimp is synchronized to each of their accounts.