Your website visitors leave digital footprints when they interact with your website. Footprints that reveal something about the individual visitors’ interests in your company and products. This means that with every click your website visitors make on your website, they tell you where their biggest buying motivation lies, and it can help you communicate targeted to the right recipients, at just the right time in their customer journey.
But most newsletter systems like MailChimp do not show you website interaction, that’s why you need Fastbase LeadScoring.
LeadScoring can collect all the digital footprints your customers leave when they visit your website. That way, you can easily and quickly create automated and targeted newsletters.
That is why we created Fastbase LeadScoring: a plugin that helps you create targeted dialogues and automate sales so you can convert more of your website visitors into real customers.
Danish video demo – we are working on an English version.
Now you can see what your subscribers are looking at on the website.
Not only what they have clicked on in the newsletter, with all page views on the website, but also when they visit the website again, for example after 14 days. Tracking follows them for up to 1 year and is renewed with each visit to the website.
You can give points for page views
For example, allocate 10 points for looking at the page “Book a meeting”, 5 points for reading about products. 3 points for reading a blog post. Thus, you can get a prioritized list of leads you can make to new customers.
Hot lead notifications you can convert to new customers.
Once a lead has scored 50 points, they are ready to be contacted by a salesperson. The lead has shown a clear interest in you and your products/services. You get a full overview of all page views a lead has had on the website so you can see exactly what they are interested in.
Note that our leads are not just the company names. The leads you see in LeadScoring are actually people – with their contact details. We get contact information when that person subscribes to the newsletter, orders a catalog or e-book – in fact any form that you have on your website.